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Rihanna – The New Creative Director For Puma

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Rihanna has just been named the new creative director for activewear brand Puma. She will also star in the brand's fall 2015 ad campaign – and be one of its global brand ambassadors alongside Jamaican track star Usain Bolt and Argentine soccer player Sergio Agüero.

Meow! Rihanna posed with the Puma brand's signature logo at the brand's headquarters in Germany earlier today 

Meow! Rihanna posed with the Puma brand's signature logo at the brand's headquarters in Germany earlier today 

The face that launched a thousand purchases! Rihanna posted this picture to Instagram - in which she is wearing white Puma sneakers - this morning with the caption 'Such a f****n' lady'

 

The face that launched a thousand purchases! Rihanna posted this picture to Instagram – in which she is wearing white Puma sneakers – this morning with the caption 'Such a f****n' lady'

Starting from the ground up! In another picture posted to Instagram this morning, Rihanna showed a close-up of her Puma tennis shoes with the caption 'Creep' and the Puma hashtag

Starting from the ground up! In another picture posted to Instagram this morning, Rihanna showed a close-up of her Puma tennis shoes with the caption 'Creep' and the Puma hashtag

A happy coupling! The pop star revealed the Rihanna x Puma logo in her Instagram feed this morning 

A happy coupling! The pop star revealed the Rihanna x Puma logo in her Instagram feed this morning 

According to a press release, Rihanna will 'work with PUMA to design and customize classic Puma styles as well as create new styles to add to the product portfolio.'

The Grammy winner flew to the brand's headquarters in Herzogenaurach, Germany, yesterday for her first design meeting.

She posted pictures from the trip to Instagram this morning, and in all of the images she's wearing white Puma sneakers.

For one of the photos, she shows just her shoes with the caption 'Creep' and the Puma hashtag. In another, captioned 'Such a f****n lady,' she reveals an all-white outfit to match the sneakers.

In a third photo, she's standing in front of a huge Puma ad starring Brazilian soccer player Marta Vieira da Silva with the text 'Calling all b*****s'. 

And in an un-captioned fourth photo, she reveals the Rihanna x Puma logo. 

 

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Off-White Is Now The Most Popular Brand In The World

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Virgil Abloh's luxury Italian streetwear label Off-White has been named the “hottest fashion brand in the world”.

Over the past year, the brand has gone from strength-to-strength, thanks, in part, to highly-publicized collaborations with Ikea and Nike and Abloh’s appointment as artistic director of household name-brand Louis Vuitton.

Off-White topped a quarterly index compiled by Lyst, a global fashion search platform, by examining Google search data, sales, and social media mentions. Lyst singled out the company as the number one brand among fashion fans today, surpassing established names such as Gucci and Balenciaga.

Abloh's label is a big hit with global celebrities and has been worn by model Bella Hadid, and singers Rihanna and Beyoncé. 

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Motorola is in hot water: smartphone P30 bears a strong resemblance to Iphone X

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There is a new Android phone on the market – the Motorola P30, which would cost you roughly $350. People, however, might easily mistake it for a device that costs three times as much: the $1,000 Apple iPhone X, which was launched last fall.

Photos of the new smartphone were official released on Thursday, and not only do the phones share a lot of design details — a vertical camera, a “notch” on the front of the screen — the promotional images look pretty much the same.

Tech fans and enthusiasts did not waste time and immediately criticized the Levovo-owned phonemaker for copying Apple's design.

 

 

 

 

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Drake Teases Nike x OVO Basketball Jersey

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Seems like Drake is back on team Nike as Drizzy reveals a new Nike and October’s Very Own collaboration in the form of a basketball jersey.

On Road 18/19 🦂

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Do you think the deal with adidas is over with?

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