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Damian Lillard Throws Spontaneous Hip Hop Show During His Adidas Sneaker Launch

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Adidas reported that during a sneaker launch for Portland Trail Blazer and rapper Damian Lillard (along with other guest stars including Fetty Wap) a full blown hip-hop concert erupted in the middle of the afternoon in a high school gym!

 

“This is beautiful,” said school district official John Sasaki, who spoke on behalf of Oakland High School. “Any time someone wants to help our kids here in Oakland, we're all about that.”

 

According to Lillard, the rapper thought it was a no-brainer to combine his launch of the Dame 3 at his teenage alma mater. Adidas was happy to oblige.

 

“They realize how much my roots and my upbringing mean to me,” Lillard told Billboard. In further collaboration, Adidas agreed to renovate the gym, weight room, and music studio of Oakland High School, which was Lillard’s third prep school and a place that had the biggest impact on the All Star. Lillard told Billboard that Oakland High School was where he turned a corner as he felt respected and cared about from his coaches.

 

As the students entered the gym this past Friday, there was already a stage and concert light rig set up on the basketball floor. Along with Lillard, the platinum-selling artist Fetty Wap and Lil Uzi Vert were also there. Needless to say, the students were already going insane.

 

“I've never seen a high school more light,” DJ Esco told Billboard. “That felt like we was at the Summer Sixteen concert with Drake or something.”

When Lillard made his way to the stage, he began to dance along to the music and let out a special announcement to the students saying, “I just want to let you guys know that I believe in y'all. I come from the same high school…and anything is possible. Y'all be responsible. Y'all represent the city the right way, the way I take pride in doing.”

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Off-White Is Now The Most Popular Brand In The World

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Virgil Abloh's luxury Italian streetwear label Off-White has been named the “hottest fashion brand in the world”.

Over the past year, the brand has gone from strength-to-strength, thanks, in part, to highly-publicized collaborations with Ikea and Nike and Abloh’s appointment as artistic director of household name-brand Louis Vuitton.

Off-White topped a quarterly index compiled by Lyst, a global fashion search platform, by examining Google search data, sales, and social media mentions. Lyst singled out the company as the number one brand among fashion fans today, surpassing established names such as Gucci and Balenciaga.

Abloh's label is a big hit with global celebrities and has been worn by model Bella Hadid, and singers Rihanna and Beyoncé. 

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Motorola is in hot water: smartphone P30 bears a strong resemblance to Iphone X

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There is a new Android phone on the market – the Motorola P30, which would cost you roughly $350. People, however, might easily mistake it for a device that costs three times as much: the $1,000 Apple iPhone X, which was launched last fall.

Photos of the new smartphone were official released on Thursday, and not only do the phones share a lot of design details — a vertical camera, a “notch” on the front of the screen — the promotional images look pretty much the same.

Tech fans and enthusiasts did not waste time and immediately criticized the Levovo-owned phonemaker for copying Apple's design.

 

 

 

 

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Drake Teases Nike x OVO Basketball Jersey

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Seems like Drake is back on team Nike as Drizzy reveals a new Nike and October’s Very Own collaboration in the form of a basketball jersey.

On Road 18/19 🦂

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Do you think the deal with adidas is over with?

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