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10 Things New Artists Get Totally Wrong About The Music Business

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Today, we speak with Los Angeles based music consultant, strategist and owner of Sonic Villain, Nicholas Christopher, who gives us the top ten reasons some great artists never move beyond the hype.

 

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10. Major Record Labels Do Not Develop Talent

Trinidad JamesTrinidad James

Most artist getting signed these days are usually developed through production, management or consulting companies that have relationships with label. The labels would rather help support you after you've shown some promise than before. Basically, they help those who can help themselves.

 

9. Building Your Brand Takes Time and Money 

Macklemore & Ryan LewisMacklemore & Ryan Lewis

Lots of it! Getting your music in front of millions of music buying fans is not cheap or easy. No matter how many music promo deals you find on Soundcloud, none of them will do the job. You need someone connected enough to get your music on the larger platforms and the ability to financially support it.

 

8. Getting A Major Label Record Deal Does Not Mean You've Made It Yet

Joell OrtizJoell Ortiz

Once you get the deal, that's only the beginning of your commercial recording career. You now must make hit, after hit, after hit and become a critical and commercial success while aligning yourself with the right partners. Make sure you have a strong capable team supporting you.

 

7. You Need To Pay/ Know The Right People

The legitimate commercial music industry is very small and secretive. If you want to get in make it through all the political b.s., you must know the right people and pay them well to secure your spot. 

 

6. “Download My Mixtape”

Mixtapes are so far gone as of 2009. It's all about the EP now! If your music is good, there's no reason to give it away for free except in the form of promos like music videos. When established artists put out mixtapes, it's because they're afraid of making an official project that may flop so they test the market with a free mixtape. Now, the $3.99 4 track EP has replaced the mixtape as the market tester for future success.

 

5. Play Your Part Only

Are you a songwriter, performer, producer, publicist, marketing, manager, A&R, financier, copywriter, photographer, video director and graphic designer all rolled in one? So many great musicians get distracted by micromanaging everything and trying to be the expert on all aspect of their project. This leads to wasting valuable time and artist end up missing out on great opportunities. 

You should only focus on being the master of one of these and find the right people to do the rest. If you can't pay these people, they're going to have to really believe in your project and feel like an important part of the process.

 

4. Paying To Perform Is Not Answer 

I don't know why a lot of new comers insist on paying to open for an established artist when they have zero fan base. Before you can do shows that matters and pays, you must build a solid following. Opening up for a superstar artist won't deliver the results you were hoping for in the long term.

 

3. I'm A Better Artist Than _____________.

Charles HamiltonCharles Hamilton

It doesn't matter, this is a business not a charity and better is just matter of how many more people focus on you over the other person. In this game, the popular kid gets all the cake! Go turn on a real radio station right now and listen to what's being played.

 

2. Investor(s)

After you create some music that displays your viability as an artist, you need to figure out how you're going to fund your way to the top. You'll be competing with talent that's inferior to you but much better funded and connected which will piss you off every time you see them on the billboard charts, magazine covers covers and interviews on Life+Time about breaking down their b.s. lyrics. It's an uphill battle and going to war is not cheap. You must find yourself a well heeled financial partner.

 

1. “I'm A Pure Artist All About The Music I Don't Care About The Money”.

T.I. | About The Money music video

I truly believe art is a talent that has many forms and should be compensated for the emotional affect it has on the people who experience it. With that said, if you're all about your music and don't care about the money, then you do not need to be involved in music business at all. You don't need a management team, label, album on iTunes or video on VEVO.

You can create and share your music on your terms to the people who are in your personal reach and be happy with that. If you want to be sufficiently compensated for your talent, you must care about the money and how is effects your position in the marketplace.

I meet plenty of super talented musicians that have a hard time separating themselves from the art and figuring out how it will fit in the market. This inability to detach from the work is sometimes their ultimate downfall. You know the type. They know everything, you can't tell them anything, refuses anything remotely close to compromising and still want your help because things are not working out. 

 

**Nicholas Christopher is a music consultant in Los Angeles specializing in strategic artist development along with acquiring publishing and record deals at SonicVillain. You can reach out to him on Instagram or Twitter or reach out to Sonice Villain on Instagram, Twitter, or their website: www.SonicVillain.com

Film & Television

Why Did Michaela Coel Walk Away From a $1 Million Dollar Deal with Netflix?

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Michaela Coel, the star of HBO’s hit series I May Destroy You had to decline Netflix’s $1 million offer after the streaming giant refused to allow her to retain “at least 5 percent of her rights” for the show.

Coel’s success in the U.S. is largely credited to Netflix. The streamer was the U.S. distributor of Coel’s acclaimed comedy series Chewing Gum. Netflix also housed a feature musical titled Been So Long in which Coel was the lead, as well as the drama series Black Earth Rising. Coel also starred in an Emmy-winning episode of Black Mirror, also distributed by Netflix. So, naturally, Coel’s history with the streaming platform made it the premier destination for her new project. After a short negotiation with a Netflix executive, however, Coel had to find a different home for I May Destroy You in order to maintain ownership of the series.

According to Vulture, Coel recalled that Netflix made her a $1 million offer for I May Destroy You in spring 2017 but she turned it down. Why? The streamer wouldn’t allow her to retain any percentage of the copyright. Coel even discontinued her relationship with CAA after it “tried to push her to take the deal”.

I May Destry You is based on Coel’s personal experience of being sexually assaulted during the making of Chewing Gum. At the age of 32, Coel is in full creative control of the series as its showrunner, director, star, and writer. She wrote all 12 episodes and co-directed nine, stars as a young writer Arabella struggling to come to terms and process a recent assault.

The series is now streaming on HBO.

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Film & Television

Ava DuVernay and Whoopi Goldberg Elected to The Academy’s Board of Governors

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The Academy of Motion Picture Arts and Sciences has just elected members to its 2020-2021 Board of Governors. Among the six newly elected governors are director Ava DuVernay. EGOT winner Whoopi Goldberg has been re-elected for a second three-year term.

For those not familiar with the work of the Board of Governors, here is a breakdown of how it works and what it does.

Per Oscars official website, The Board of Governors directs the Academy’s strategic vision, preserves the organization’s financial health and assures the fulfillment of its mission.

Governors attend 6-8 board meetings annually (in person or by video). Each Governor also serves on one board oversight committee and their branch’s executive committee, and they are expected to represent their branch at numerous Academy events through the year.

The Academy has a total of 18 branches, including the actors branch and directors branch, where Goldberg and DuVernay will serve. Each branch is represented by three governors who are elected for three-year terms.

Since the #OscarSoWhite campaign in 2015, the Academy has been making efforts to increase diversity across the board. After the most recent election, out of 54 governors, the number of female Academy governors increased from 25 to 26, and people of color increased from 11 to 12.

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‘The Old Guard’ Trailer: Kiki Layne and Chitewel Ejiofor Star in Netflix’s Upcoming Action Flick

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The streaming giant premiered the new poster for its upcoming action-packed film The Old Guard with Charlize Theron, Kiki Layne, Marwan Kenzari, Luca Marinelli, Harry Melling, Van Veronica Ngo, Matthias Schoenaerts and Chiwetel Ejiofor.

Based on the comic book of the same name from Greg Rucka and Leandro Fernandez, The Old Guard tells the story of a group of centuries-old immortals with a supernatural ability to heal. They are forced to hide their identities to save the world. The order of things gets disrupted when they discover that another immortal has “awakened”.

If Beale Street Could Talk star plays Nile Freeman, the new immortal and a U.S. Marine, recruited by Andy (Theron), the leader of the covert group of tight-knit mercenaries. Nile discovers her supernatural powers after being killed on a mission in the Middle East.

Charlize Theron as Andy, Kiki Layne as Nile

Ejiofor plays Copley, a CIA operative and historian who has figured out the identities of the secret group.

Chiwetel Ejiofor as Copley

The superhero film is directed by Love and Basketball‘s Gina Prince-Bythewood and is set to premiere on Friday, July 10.

Watch the official trailer below.

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