Virgil Abloh's luxury Italian streetwear label Off-White has been named the “hottest fashion brand in the world”.

Over the past year, the brand has gone from strength-to-strength, thanks, in part, to highly-publicized collaborations with Ikea and Nike and Abloh’s appointment as artistic director of household name-brand Louis Vuitton.

Off-White topped a quarterly index compiled by Lyst, a global fashion search platform, by examining Google search data, sales, and social media mentions. Lyst singled out the company as the number one brand among fashion fans today, surpassing established names such as Gucci and Balenciaga.

Abloh's label is a big hit with global celebrities and has been worn by model Bella Hadid, and singers Rihanna and Beyoncé. 

There is a new Android phone on the market – the Motorola P30, which would cost you roughly $350. People, however, might easily mistake it for a device that costs three times as much: the $1,000 Apple iPhone X, which was launched last fall.

Photos of the new smartphone were official released on Thursday, and not only do the phones share a lot of design details — a vertical camera, a “notch” on the front of the screen — the promotional images look pretty much the same.

Tech fans and enthusiasts did not waste time and immediately criticized the Levovo-owned phonemaker for copying Apple's design.

Introducing Motorola P30 Pro: Our most shameless rip yet 😦https://t.co/mtnfEPb2ET pic.twitter.com/7f49CwZNTd

— Marques Brownlee (@MKBHD) August 14, 2018

[MOTOROLA HQ]

Product manager: Our next flagship should follow iPhone X aesthetics, but that Huawei shit is selling hot.

Designers: Say no more. pic.twitter.com/KsnQ6NfDCZ

— Mol M. (@nisankubur) August 15, 2018

Seems like Drake is back on team Nike as Drizzy reveals a new Nike and October’s Very Own collaboration in the form of a basketball jersey.

On Road 18/19 🦂

A post shared by champagnepapi (@champagnepapi) on Jul 31, 2018 at 12:20am PDT

Do you think the deal with adidas is over with?