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Broke LA Is Good Enough To Forget Brokechella

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New name and location is more than a simple evolution.

 

2016 meant something different for the guys formerly known as Brokechella. Despite Coachella sending cease and desist letters alongside outright sueing similarly named festivals, Brownies and Lemonade stage providers Kush Fernando and Evan Washington said otherwise in a recent interview with HipHopDX. However, the goal was to elevate into something that wasn’t in the shadow of the America’s biggest two weekend concert. Then there was the demolition of Downtown Los Angeles’ 6th Street Bridge earlier this year which served as Brokechella’s backdrop.

 

Over the weekend, Brokechella officially transitioned to its new moniker Broke LA at the bigger Art Industrial Complex blocks away from the old 6th Street Bridge location. Besides clearly gaining some major sponsors through Adult Swim, Red Bull and Naked Juices among others, the festival remained the same cool indie art festival that also had an interesting addition. This included a mini film festival. Everything felt larger, but more focused. Of course, the more Hip Hop based B&L, which gained a larger building, continued their ability to find the best unknown artists from around the nation. With that in mind, here are some of the top five acts that caught the attention of Tha Fly Nation.

 

Lex Lu

It must be a challenging dilemma for female rappers to choice between raw sexuality and lyrical content that speaks to listeners. From the looks of things, this Los Angeles native calls herself a inspired by Janis Joplin and Missy Elliot. Another fairly rare thing Lex Lu is good at is live performances with electric dance choreography.

 

Kosha Dillz

The “number one Jewish rapper living in Korea Town” wears his ethnicity on his sleeve in a way that would sound corny for any other rapper. Thankfully, his background as a New York bred battle emcee makes him a lyrical threat to anyone challenging him. Taking his Hip Hop seriously, he was also backed by “Los Angeles’ Underground Hip Hop king” VerBS.

 

Yonas “St. Michael” Michael

The breakup of U-N-I during the early 2000’s was a huge blow to many alternative West Coast Hip Hop fans. Since then, Thurz has maintained attention through positively reviewed projects  LA Riot and Designer EP alongside his flat out dope Party In My Livingroom parties which also had an iteration at Coachella. Seeing Yonas back in the spotlight as the more artistically eccentric artists at this year’s Broke LA was a treat. Last year’s “Volvo” single was fairly dope under-the-radar L.A. release. Most importantly, it’s a reminder of why an eventual U-N-I reunion needs to happen.

 

Cam & China

Cam & China are the last remnants of the only noticeable female jerkin group Pink Dollaz. Reducing themselves to a duo, they recently enlisted the help of DJ Mustard for this ratchet banger “NADA.”

 

Waju

Southern California emcee Waju has deep West African roots that comes out in his extremely introspective lyricism. Probably one of the most thoughtful rhymers to approach the Brownies and Lemonade stage this year.

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Off-White Is Now The Most Popular Brand In The World

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Virgil Abloh's luxury Italian streetwear label Off-White has been named the “hottest fashion brand in the world”.

Over the past year, the brand has gone from strength-to-strength, thanks, in part, to highly-publicized collaborations with Ikea and Nike and Abloh’s appointment as artistic director of household name-brand Louis Vuitton.

Off-White topped a quarterly index compiled by Lyst, a global fashion search platform, by examining Google search data, sales, and social media mentions. Lyst singled out the company as the number one brand among fashion fans today, surpassing established names such as Gucci and Balenciaga.

Abloh's label is a big hit with global celebrities and has been worn by model Bella Hadid, and singers Rihanna and Beyoncé. 

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Motorola is in hot water: smartphone P30 bears a strong resemblance to Iphone X

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There is a new Android phone on the market – the Motorola P30, which would cost you roughly $350. People, however, might easily mistake it for a device that costs three times as much: the $1,000 Apple iPhone X, which was launched last fall.

Photos of the new smartphone were official released on Thursday, and not only do the phones share a lot of design details — a vertical camera, a “notch” on the front of the screen — the promotional images look pretty much the same.

Tech fans and enthusiasts did not waste time and immediately criticized the Levovo-owned phonemaker for copying Apple's design.

 

 

 

 

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Drake Teases Nike x OVO Basketball Jersey

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Seems like Drake is back on team Nike as Drizzy reveals a new Nike and October’s Very Own collaboration in the form of a basketball jersey.

On Road 18/19 🦂

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Do you think the deal with adidas is over with?

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