Remember those J. Cole boots with Bally that had the bajillion dollar price tag (ok, they were $695, but still) we told you about a month back? The brand debuted a short film with Cole World promoting the collection, taking the cameras to Jamaica on his journey through the country side. Of course, the backpack and boots were the main centerpiece surrounding the video, but you can also see great shots of the scenery, kids playing soccer and footage of him at Tuff Gong Studios recording music. We’re sure the experience was life changing for Cole.
A BBGUN Film, directed by Maxim Bohichik.
