Style
Rihanna – The New Creative Director For Puma
Rihanna has just been named the new creative director for activewear brand Puma. She will also star in the brand's fall 2015 ad campaign – and be one of its global brand ambassadors alongside Jamaican track star Usain Bolt and Argentine soccer player Sergio Agüero.
Meow! Rihanna posed with the Puma brand's signature logo at the brand's headquarters in Germany earlier today
The face that launched a thousand purchases! Rihanna posted this picture to Instagram – in which she is wearing white Puma sneakers – this morning with the caption 'Such a f****n' lady'
Starting from the ground up! In another picture posted to Instagram this morning, Rihanna showed a close-up of her Puma tennis shoes with the caption 'Creep' and the Puma hashtag
A happy coupling! The pop star revealed the Rihanna x Puma logo in her Instagram feed this morning
According to a press release, Rihanna will 'work with PUMA to design and customize classic Puma styles as well as create new styles to add to the product portfolio.'
The Grammy winner flew to the brand's headquarters in Herzogenaurach, Germany, yesterday for her first design meeting.
She posted pictures from the trip to Instagram this morning, and in all of the images she's wearing white Puma sneakers.
For one of the photos, she shows just her shoes with the caption 'Creep' and the Puma hashtag. In another, captioned 'Such a f****n lady,' she reveals an all-white outfit to match the sneakers.
In a third photo, she's standing in front of a huge Puma ad starring Brazilian soccer player Marta Vieira da Silva with the text 'Calling all b*****s'.
And in an un-captioned fourth photo, she reveals the Rihanna x Puma logo.