After racking up 11 GRAMMY nods and being invited back to perform at the GRAMMYs, for the second time, Kendrick Lamar brings the GRAMMYs back to Compton to witness greatness where it all started for him.
The “Witness Greatness” campaign starts off with a helicopter view of the Hub City, before bringing the camera view down within the city where the Compton artist hit song “Alright” is being recited within the community by various people, right before Kendrick appears himself for a special performance for the community.
The 58th GRAMMYs are set to air February 15th.
