Instagram Launches @Music!

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10 years ago

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Starting this week, Instagram is launching a new, company-operated account centered on music. Instagram's @music account is aimed at delivering music news and features, and will operate from Tuesday through Sunday. @music will deliver one post a day, with content centered on pictures and captions, with the spotlighted artists ranging from established talents to up-and-comers. Full-length features will also be available on Instagram's official blog

 

 

The music community is –– and always has been –– an important part of Instagram. For the past four years, we have become the home for artists big and small –– a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans. Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it. Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents from around the world, like Tricot (@ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project. Music is a huge part of all of our lives here at Instagram. It’s a passion of ours, and we know it’s a passion of yours. So follow along at @music –– we think you’ll discover something new. — Kevin Systrom, Founder and CEO Art by @jaredeberhardt

A photo posted by Instagram @music (@music) on

 

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