Kanye West is back and Yeezy season is in full swing. In recent weeks, West caused a shitstorm at the Grammys, debuted his new clothing collection with Adidas at New York Fashion Week, performed new music on “SNL 40,” and announced his new album, So Help Me God, on Twitter.
Yet if this Yeezy Season had an unofficial kickoff, it was his GQ cover back in August, when—fresh off his honeymoon with Kim Kardashian—he first talked about the upcoming album, rapped a few lines from his song “All Day,” and touched on his Adidas collaboration.
Today, for the first time, we debut the behind-the-scenes video from Kanye's GQ fitting.
In it, we see West and longtime GQ creative director Jim Moore put together looks at the GQ office the night before the cover shoot. Over the course of eight epic hours, West and Moore mixed and remixed the looks, snapped and reviewed reference photos, and then remixed it all some more.
“I started with a simple idea for the clothes: To have Kanye dress in the biggest style move of the season, wearing all one color from head-to-toe,”
Moore says.
“Our team scoured the globe for six weeks and ended up with almost 60 racks of clothes. The fitting was an intense process, with all the back and forth you see in this video. And with Kanye, it's all worth it.”
One day later, a historic cover shoot with photographer Patrick Demarchelier was in the can. Hit play to see how it all went down.
