After protesting MoviePass’ movie ticket subscription model, AMC has come up with a subscription plan of its own.
The global theater chain will offer a new plan starting June 26 called the AMC Stubs A-List that will allow subscribers to see three movies a week for a monthly fee of $19.95. That’s double the current price of MoviePass, and the movie allowance doesn’t roll over from week to week. But unlike MoviePass, the model will let viewers see films in premium formats like Imax and Dolby Cinema, watch films multiple times, and go to multiple movies in the same day. And the deal will come with the benefits of AMC’s existing rewards program, which includes free refills on popcorn.
On Wednesday, MoviePass responded to AMC’s with the following tweet: